Alternatives / Brandwatch
Heardex vs Brandwatch
Brandwatch is an enterprise consumer intelligence suite sold by demo; Heardex is self-serve, priced in public and focused on software products.
Side by side
| Compared | Heardex | Brandwatch |
|---|---|---|
| Price | Starter $70, Pro $120, Scale $350/month; $60/month and up billed yearly | Not public: sold through a demo |
| Free plan or trial | Free plan: 1 keyword, 100 mentions a month, no card | Demo |
| Billing | Monthly or yearly; cancel any time | By agreement |
| First paid plan | Starter: 1 keyword, 4,000 mentions a month | Not listed on their pricing page |
| Past the monthly limit | No overage charges: new mentions are held until your allowance renews | Not listed on their pricing page |
| Where it looks | Hacker News, GitHub, Stack Overflow, Bluesky, DEV and app store reviews on every plan; Reddit, X, LinkedIn, TikTok, Instagram, Facebook, Substack, news and the web on paid plans | Broad consumer and social data for market research |
| Notable features | Mentions ranked into bugs, feature requests and complaints (paid plans), competitor tracking (from Pro), daily and weekly reports, Claude MCP connector | Consumer Intelligence, social media management, influencer marketing, search intelligence, Iris AI |
| Built for | Software and product teams | Enterprise research, marketing, PR and agencies |
Brandwatch details from brandwatch.com, checked 4 November 2026. Prices in US dollars and may have changed since; check their site for the latest.
Where Brandwatch is stronger
- Depth for market research across a very large data set.
- Influencer marketing and social media management in the same suite.
- Analysts and consultants available.
Where Heardex is different
- Sign up and start in minutes; no demo or contract.
- Prices are public, with a free plan.
- Made for software teams: developer communities and app store reviews included.
- Ranks what users say into bugs, feature requests and complaints.
Which one to pick
- Choose Brandwatch if
- You're an enterprise doing consumer research across markets.
- Choose Heardex if
- You're a startup or product team and want answers this week, not after a sales cycle.
Brandwatch is a trademark of its owner. Heardex is not affiliated with or endorsed by Brandwatch. This comparison is based on Brandwatch's public pages as of 4 November 2026. Spotted something out of date? Tell us and we'll fix it.